I think it is great. Written in a very straightforward style that you don't have to be an IT professional to understand. You make some basic points; lay out a few basic principles; give a few very real examples. I think it will resonate with the business owner who is hoping to quickly and easily understand why he/she should use a custom solution vs an off the shelf approach! Well done.

William Patten
BlueCross and BlueShield of Illinois