MXOtech Client Spotlight: Moran Family of Brands


Name: Barbara Moran-Goodrich
Title: CEO
Current Affiliation: Moran Family of Brands, Mr. Transmission, Multistate Transmission, Dr. Nick’s Transmission, Milex Car Care, Alta Mere Automotive Outfitters and Smartview Window Solutions
Years in Franchising: 27

Franchise Sector Areas Served: Automotive aftermarket, transmission repair, general automotive repair, vehicle film & accessories and commercial/residential window film installation.

Professional & Civic Involvement: Board of Directors - IFA (International Franchise Association), Board of Director GGG Emergency Assistance Foundation, Member Women in Auto Care and Chair of IFA’s Franship Mentorship Program.

Bio: In 1990, Barbara Moran-Goodrich co-founded Moran Industries, Inc. with her parents, and held the title of President from 1999 to 2014 and now CEO. Moran Family of Brands has received awards from Top 500 franchises with Entrepreneur Magazine for over the past decade and more recently Top 100 Franchises with Franchise Gator. Barb has over 27 years’ experience within the franchising and 30 years within the automotive industry which includes owning and operating several transmission repair franchises. In 2010, she performed a majority purchase of the company from her parents and re-branded the company name to Moran Family of Brands to better represent the many franchise brands that are part of the system. She continues to be one of the only female owners and CEO’s at the helm of a leading automotive aftermarket franchisor. With over130 franchise Brands in 22 states and internationally, Moran Family of Brands was the first franchisors’ in the automotive aftermarket industry to offer cobranded and tri-branded opportunities within their brand portfolio.

Moran-Goodrich currently serves as a member of the Board of Directors of the IFA – International Franchise Association, as well as a previous term from 2006 through February 2012. She has also been an active member of several committees, focusing on franchise relations, franchise mentorship and women’s mentorship. Currently Barbara serves as Chair of Franship mentorship program and past chair to the Franchise Relations Committee for the IFA. In addition, Barb has served as a member of the Women’s Franchise Committee (WFC) and was a co-founder of the Chicago WFN in 2002. In 2014 Barbara was honored as the recipient of the Bonny LeVine Award by the IFA for her support and mentorship of others in franchising. She is a member of several professional organizations, including Women in Auto Care, Auto Care Association (ACA), Automotive Service Association (ASA), International Window Film Association (IWFA), Entrepreneur’s Organization (EO), and National Association for Female Executives.

Barbara has authored articles on the subject of Developing Positive Relationships with your Franchisees, The Role of Mentoring to Improve the Franchisor-Franchisee Relationship, Succession Planning and Transfer, Developing Goals, Networking and Marketing go Hand in Hand and Franchisee Award Programs that Motivate which have been featured in Franchise World, Transmission Digest and Franchise Update. She has been featured in Wall Street Journal, Crain’s Business, Franchise Times,, Window Film Magazine, Franchise Update and Gears Magazine and has been a contributor on Fox Business Network, America’s Nightly Scoreboard and MSNBC, Closing Bell. She has served as an expert panelist on the subject of franchisee relationships, mentorship programs and operations. Barbara has served as finalist judge to the 2006, 2007 and 2010 Global Student Entrepreneur Awards within the Collegiate Entrepreneur Organization.

Click here to read Ms. Moran’s interview
for “Women At The Top: Barbara Moran-Goodrich.”