Having a great product or service isn’t enough to see success online. If your website or mobile application is cumbersome, confusing and difficult to navigate, customers will take their business elsewhere.
This isn’t a theoretical observation: Recent survey data found that 90 percent of potential customers won’t return to sites that deliver poor user experience (UX) and 70 percent of online businesses fail by not meeting user expectations.
The result? It’s worth taking the time to understand the impact of effective UX and how it can impact both customer satisfaction and ongoing sales conversions.
What Is User Experience Design?
Before diving into the benefits of a successful user experience, we need to understand what a good UX design looks like. UX design focuses on the experience of users when they use your mobile application or access your website. It’s a broad discipline, which includes visual application impression, ease of navigation and overall site usability. For example, great UX makes it easy for users to find what they’re looking for on your site — from product pages to contact forms to information about your company.
Poor UX design does the opposite by making it harder for potential customers to interact with your site or app. If users have to spend time and effort searching for the information or functionality, they won’t stay long. Instead, they head to a competitor with better UX design.
Exploring 8 Benefits of Good UX
Building a better UX offers multiple benefits for your business, including:
1) Increased customer satisfaction
Customer satisfaction takes the top spot in the benefits of user experience design. Why? Because customers — both current and prospective — are the target market for improved UX. Better design means increased customer satisfaction, which in turn increases the likelihood that customers will return to your site time and time again to see the latest improvements and continue revenue.
2) Optimized development
Next up is optimized development. When websites and apps are designed from the start with solid UX in mind, companies can spend less time reviewing and redeveloping these sites and applications and more time focused on what matters: connecting with customers.
3) Improved conversion rates
If customers can quickly and easily navigate your site, they’re more likely to stick around and see what you have to offer. This means more users on product pages and clicking through on contact forms, in turn boosting conversion rates to drive more sales.
4) Reduced customer churn
Reduced customer churn is also one of the key advantages of UX design. It makes sense: If users can’t find what they’re looking for on your site, they won’t stay for long. Even customers who have previously purchased items from your business may not come back if they find competitors with similar products and an improved user experience.
5) Maximized ROI
While it’s true that businesses must spend money to make money, spending less to get more — more interest, more sales and more long-term customers — is always preferable. Great UX design makes it possible to maximize your digital investment and drive ROI.
6) Enhanced engagement
The longer users stay on your website, the better. Time spent engaging with your content, from blogs and articles to images and product pages, increases the likelihood that visitors will become customers. Better UX design makes it easier to connect with users during the first critical moments they arrive on your site.
7) Strengthened customer connections
Great experiences get noticed and talked about. Better UX design can help strengthen customer connections, in turn making it more likely that users will recommend your site to friends and family or leave positive reviews on social media sites.
8) Streamlined testing and scalability
Your website or mobile application isn’t static. From new content to evolving site design, it’s critical to keep your site fresh and current — especially because an out-of-date design could be a deterrent for potential clients. Starting with great UX design streamlines this process. New features can easily be integrated, tested and scaled with a strong and flexible user experience.
Worth noting? While it’s possible to build a better UX from scratch using internal teams and their expertise, it’s often more time and cost-effective to partner with an experienced UX/UI product designer to help streamline the design, iteration and testing process and get your new and improved UX up and running as fast as possible.
How MXOtech Can Help Deliver Better UX Design
At MXOtech, we’re here to help your business capture the benefits of good user interface design and unlock potential of great user experience. From the initial discovery of potential pain points to strategy building, site design, testing and evaluation, we’re with you every step of the way. We work with you to ensure that we are representing your brand and maximizing your initial impression potential.
Ready to explore the impact of great UX? Let’s talk.