Each month during the calendar year, ChannelPro invites a successful MSP, value-added reseller, or solution provider to share his or her story in the Peer to Peer feature that runs in the digital and print issues of ChannelPro-SMB magazine. The column provides actionable advice on topics such as growing a business, improving operations and service delivery, developing new lines of business, hiring and retention, building sales and marketing strategies, and creating and nurturing corporate culture. This year, ChannelPro editors selected Joanna Sobran, CEO of MXOtech in Chicago, as the first-ever winner of a new honor for MSPs and VARs who have shared especially powerful peer-to-peer business advice.
All 12 stories in 2019 were considered for ChannelPro’s inaugural Peer of the Year award by the publication’s editors, who selected the one they believe readers could learn the most from and immediately apply to their own business. Sobran’s story outlines the hiring and retention process she uses, which has helped grow her IT managed services business to more than $5 million.